Sneak Peek: 2016 Trade Show Theme
We've quickly learned that exhibitors at trade shows need a booth that stands out in the crowd to draw attention away from competitors and toward their own products. The goal is to make the attendee experience unique and memorable so people can’t help but stop and learn more about you. Besides, exhibitors should be able to have a little fun, right? At least we think so.
When it comes to standing out, settling on a good theme is one of the best ways to do so. That theme can then drive your marketing efforts, including pre- and post-show specials, exhibit look and design, sales rep attire, and giveaways. When you have a solid concept, a bit of strategy, and some pre-show planning for best execution, you’ll have a campaign that offers something different and fits the marketing goals you have specific to your company.*
This is exactly what we’re doing here at Raining Rose! We love choosing a new theme each year that will not only drive our strategy, but also provide something unique and exciting for our customers. You saw us dressed as ice cream servers in 2014 and painters in neon-painted overalls in 2015...so what’s next? We can’t wait to share because we’ve taken it to the next level — but we can only give you a sneak peek for now!
Think orange and plenty of creativity, then check out the hints we’ve shared on our Facebook page! We want to build the excitement for what's to come, and we encourage guesses — you've got nothing to lose! Plus, January will be here before we know it, which means it’s only a matter of days until you find out. We know you’ll love it as much as we do!
*Source: Candy Adams, Exhibitor